2023 Ohio Food Industry Summit

Food industry players must understand the issues influencing health, food & beverage trends to successfully navigate them, and uncover white space. Influences including health and consumer forces will be discussed as they pertain to the shaping of marketplace trends and how they impact the creation of new products. Historical patterns cannot be relied upon to strategically navigate 2023-24 as those patterns are being upended by novel circumstances. New products and messaging should evolve ahead of consumer behavioral changes, so they hit when consumers are their most receptive. Influences including health, consumer, and flavor drivers will be discussed to demonstrate how to utilize them in the creation of new products. Equally important is the ability to recognize and adapt to upcoming changes in trend direction and to differentiate between long- and short-lived trends. Foresight allows you to strategically navigate trends to get you to your own best answers more quickly and confidently.

Suzy Badaracco is the President of Culinary Tides, Inc. and holds a Bachelor of Science degree in Criminalistics, Associate degree in Culinary Arts, and Master of Science degree in Human Nutrition. Suzy has been trained in military intelligence, Chaos theory, and predictive analysis techniques and has been practicing trends intelligence and predictive forecasting for more than 18 years. Using these techniques, she has been able to successfully predict and profile government, technology, adversary and ally, food, flavor, consumer, industry, and health trends. Culinary Tides, Inc. helps food industry partners navigate trends by revealing relevant patterns so they can create products that connect with customers.  They specialize in foretelling a trend’s birth and forecasting its trajectory, personality and longevity.  The forecast results are used to create entrance, navigation, and exit strategies.