At CIFT, we love meeting a client whose passion and vision remind us why we do what we do. The Power of Roots is one of those clients. A family-inspired business with a heartfelt mission, they are redefining wellness through their handcrafted functional herbal teas. Their goal? To make natural, holistic health not only accessible but truly transformative for their customers.
From the moment we began working together it became clear this wasn’t just about launching a product—it was about creating something meaningful. Their journey, like many small business stories, began with incredible potential and some challenging roadblocks.
Starting from Scratch: A Challenging Path Forward
The Power of Roots came to us with an idea they were deeply passionate about but no clear roadmap for how to turn it into a reality. They needed a kitchen space, guidance on food production, and a way to navigate the maze of requirements for launching a food business. Like many aspiring food entrepreneurs, they were eager but unsure where to begin. That’s where we knew we could help.
Guiding a Vision into Reality
Through our Small Business Accelerator Program, we worked closely with The Power of Roots to break their journey into achievable steps. We provided hands-on guidance, teaching them the ins and outs of food production and showing them how to maximize the resources available at our Northwest Ohio Cooperative Kitchen (NOCK). It wasn’t just about meeting requirements—it was about empowering them with the knowledge and skills to build their dream and overcome challenges.
What stood out most during this partnership was their determination. Every step of the way, they leaned into the process, bringing their unique vision to life with hard work and creativity.
Celebrating the Outcomes
The results of our work together were tangible and inspiring. Here’s what we accomplished together:
● Transformed their idea into reality, taking their vision from concept to production. ● Built a presence at the Farmer’s Market, where they now connect with customers who value their wellness-driven mission.
● Equipped their team with essential skills, ensuring they could confidently navigate food production in our facilities and beyond.
A Bright Future Ahead
Today, The Power of Roots is thriving. Their functional herbal teas are reaching customers who care about natural health, and their story continues to inspire others. Watching their journey unfold has been a joy for us—helping turn a dream into a business that impacts people’s lives is why we do what we do.
As we look back on this partnership, we’re reminded of the importance of collaboration and support in helping businesses grow. If you would like to start on your small business journey please don’t hesitate to reach out to our team.
